News / Business Link helps firm take the pain out of...
Business Link helps firm take the pain out of export
Thanks to international business support from UK Trade and Investment (UKTI) through Business Link York and North Yorkshire, a Skipton medical products firm is taking global markets by storm with new products that offer quick, effective and painless methods of removing medical dressings and appliances.
Trio Healthcare has branched out into new export markets and is now distributing through the Nordic region, Germany, Holland, Switzerland, South Africa, Canada and the UK with the help of a range of resources through UKTI and Business Link.
The products offer huge relief to a range of patients, particularly colostomy, ileostomy or urostomy patients, where the adhesive appliance may need to be changed a number of times throughout the day. The silicone-based Medical Adhesive Remover releases the adhesive so the dressing can be removed painlessly, and the silicone Skin Barrier protects skin that can be severely affected by adhesives, or contact with body wastes.
Steve Richardson, International Trade Adviser at Business Link says, “The ‘Passport to Export’ scheme introduced Trio to the right export help and advice, which gave them a better understanding of the export process. This then enabled us to create a targeted action plan to research different export opportunities and markets suitable for each product.
“Both products offer a real solution to a universal problem, creating a demand which is highlighted through Trio’s growth within International, European and UK markets.”
Through Yorkshire Forward’s Targeted Export Support Scheme (TESS), Trio Healthcare attended the largest medical trade show in Düsseldorf and a number of market visits throughout Europe and South Africa. This enabled the firm to introduce its products to a range of markets, meet potential customers and establish a number of key distribution contacts.
John Chacksfield, Managing Director at Trio Healthcare, says, “Since starting-up just over 18 months ago, we have worked closely with Business Link to branch out into new global markets. The support we have received through market research, financial support and business advice has been key to identifying potential export markets and establishing international market distribution.”
