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Fresh Ideas
Brian Minards, previously a main board director of a UK top-10 branding consultancy based in Edinburgh and London, has joined the York-based Ideas Group, which will now also operate from the Round Foundry in Leeds. Ideas Group specialises in strategic brand development and expression through its cross-disciplinary team.
Brian joins Nick Townend, previously on the boards of leading UK consultancies Tayburn and Northcross, and Nick Waters whose background includes over 20 years in design and print consultancy. Nick Townend says that Brian’s regional and national knowledge and reputation will prove invaluable to Ideas Group’s international practice as it expands its wider offer.
With broad experience, which ranges from property marketing to product innovation, Brian Minards is a past-Vice President of the Chartered Society of Designers, the World’s largest professional body of designers and has also lectured at leading universities and business schools in the UK and the States. As an invited visiting professor he recently gave a keynote lecture at the US top-50 University of Florida.
Ideas Group client experience includes Ideal Standard, Lego, The Shepherd Group, Direct Line, Intelligent Finance, Bank of Scotland and Laura Ashley. The scope of projects takes in brand strategy, brand identity, marketing collateral, exhibitions, interiors, destination branding, visitor centres, museums and web sites.
For more information on Ideas Group click here.
